USER MOBILE PROFILE AND PERSONALIZATION

Customers expect apps to deliver personalized and relevant content. But there's a fine line between personalization and intrusion of privacy. Thus you need a solution that asks less and learns more. Our apps are intelligent and evolve with customer usage history such as customer behavior, their likings, their shopping habits, their social circle etc. Our User Mobile Profile solution either creates or updates existing user profile with the data we collect in the mobile app including:

LOCATION SERVICES AND GEOFENCE

Our platform supports a full suite of location-based services which include full location indexing and proximity logic. Using intelligent algorithms, our mobile frameworks reduce the frequency of GPS polling and minimizing impact on battery life of consumers' mobile devices – a consistent challenge. Our state-of-the-art technology platform supports a full suite of location-based services that include full location indexing and proximity logic. Some of the supported location features include. Some of the supported location features include:

  • Location based alerts
  • Friends/Family location finder
  • Store location finder with optimized routing to store
  • Check-ins and loyalty program integration
  • BLE and iBeacon integration

SMART NOTIFICATIONS

iOS and Android push notifications play an important role in increasing customer engagement and communicating important events to customers. However, excessive and irrelevant push notifications can have negative impact as customers may decide to turn them off or uninstall the app entirely. Our smart notification engine ensures that customers receive timely and relevant push notifications based on their preferences and behavior. Our smart notification engine includes

  • Time based notifications (user defined)
  • Location based notifications
  • Notification throttling engine (Controlling frequency)
  • Check-ins and loyalty program
  • Customer segmentation
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MOBILE RE-TARGETING AND RECOMMENDATION ENGINE

For retailers and eCommerce businesses, our mobile re-targeting engine selects relevant products for shoppers when they are shopping on their app. Our platform indexes all products from the retailers and then recommends products based on the user mobile profile. By combining user mobile profile information with world-class relevance solutions, our recommendation engine delivers highly contextual content to the users and drives more sales.

FEEDBACK SURVEYS

With our feedback survey product, you can encourage your customers to provide feedback and be rewarded. Be it a single question or a simple survey form, the app can ask your customers how they feel about your product or service. The customers have the ability to submit feedback instantaneously.

REPORTING AND ANALYTICS

With our reporting module, you will receive a comprehensive view of app downloads, customer engagement, customer visits per week, most popular events, top searches and other information filtered by location. We also integrate external analytics tools such as Google Analytics, Flurry and Distimo to enable additional reporting capabilities. Our team can customize a dashboard to meet your reporting needs.